A personal note
See exactly what is slowing your site down - and what it is costing you.
Send me the one URL you care about most. My team loads it the way your customers actually experience it and emails you back a short, plain-English report - no charge, no call. We are in Baby Bathwater together.
Justin Gordon, founder of ShakaCode.
Or email me directly: [email protected].
Why a slow site quietly costs you
- 01 On a phone, most people leave before a slow page even appears. You never see the customer you lost.
- 02 Google treats a slow mobile experience as a weak page and quietly trims your search ranking, so you pay more for the same traffic.
- 03 Every dollar you spend on ads lands on a page that is working against you instead of for you.
- 04 If your signup, app, or checkout feels sluggish, people decide it is clunky before they see what it does, and you lose them mid-funnel instead of in the ad.
The good news: this is almost always fixable, and faster than people expect. It usually comes down to a short list of specific bottlenecks. The hard part is just knowing which ones - and that is exactly what the audit shows you.
How it works
Three steps, a few days
- 1
Send me your URL
Just your main link is all I need - no need to pick pages or write anything up. My team takes it from there and works out which pages matter and where the time is going.
- 2
My team measures it like a real visitor
We load your key pages the way most of your visitors really see them, on a phone and a slower connection, then measure where the time goes. We only test pages anyone can already visit - nothing behind a login.
- 3
You get a plain-English report
A short written report by email, in language anyone on your team can act on without a developer to translate it.
The free audit
What you will get back
Four things, in plain language anyone on your team can read:
- A clear read on which of your key pages is slowest, and by how much.
- Where that slowness is most likely costing you visitors and sales.
- A frame-by-frame view of exactly what your visitors stare at while each page loads.
- An honest call on whether it is a quick win or a bigger job.
Who is reading your site
This is what we do every day
What my team has shipped
For context, here is the kind of result that work produces.
A DTC storefront was losing mobile shoppers before its pages even loaded, with a hard launch date bearing down. In a 10-day window my team got the key pages loading about twice as fast, with zero checkout regressions, and shipped before the date.
A software platform that thousands of businesses rely on every day has stayed fast for more than seven years, even as the team kept shipping new features - the kind of speed most products quietly lose as they grow.
A content-heavy marketing page, dense with media, was crawling on phones. After our work it loads almost instantly - the kind of speed a customer never has to wait for.
A few honest answers
Questions you are probably asking
Why are you doing this for free?
Reading a site for what is slowing it down is something my team does every day, so for someone in this group it is an easy yes, and you get the same read a paying client would. Honestly, it is also how good conversations start in a room like this - and if yours never turns into work, I have still helped someone I would want to know.
What if I already have developers?
Even better. Hand it straight to your team or agency - they get a clear picture of what is slow and where, a faster start, and you stay the point of contact. The report is yours to run with; there is no move here to step in on anyone's work.
Is this going to turn into a sales call?
No call unless you ask for one. You get a written report by email; if it makes you want to talk, you reply - and if it does not, that is genuinely fine.
What if my site is already fast?
Then I will tell you that in one line, in writing, and you will have a clean read to show your team. Most sites are doing one or two things that quietly cost them. The ones that are not get a fast all-clear. Either answer is worth having.
Does it matter what my site is built on?
No. Shopify, WordPress, a course or funnel platform, a custom app, a SaaS dashboard - the things that slow a page down are mostly the same underneath. And if your platform limits what you can change, I will tell you that too - sometimes the fix is a setting you can flip, sometimes it is the platform itself, and knowing which is worth having.
Send me your site
Reply with your URL and you will have a short written report back, usually within a few business days - I read them in the order they arrive. It comes straight to me, and whatever you send stays between us.
Or just write me directly at [email protected], from one Baby Bathwater member to another. And if someone you know would get more out of this than you would, send them this page - same offer, no pitch.